2010/11/07

Viral Advertising Videos (2009)

Viral videos are one of the Internet’s best entertainment mediums.
They teach, impress, and–perhaps most importantly–help you pass the time.

Companies know this.
When they commission top international
advertising firms to produce Internet videos,
they use “going viral” as a measure of success.
Marketing videos can help bolster a company’s reputation,
increase sales, and foster positive associations in consumers’ minds.
Or, as the Microsoft and Nokia videos below prove,
they can lack product association, but still be viral.

Here are the best some marketing videos from 2009.



Samsung chose to promote its LED TVs using LED lights mounted on…sheep.
This sensational video employs skilled shepherds
and cameramen to create un-baa-lievable results.
Views on YouTube (at time of writing):
13,143,111 million




Microsoft sponsored this video of Swiss
stuntman Bruno Kammerl executing a mind-blowing waterslide jump.
Clad only in neoprene, Kammerl flies more than
100 feet into a tiny pool of water.
How a waterslide jump relates to
Microsoft’s Office Project 2007 is
something of a mystery,
but that’s just who fronted this flabbergasting fake.
Views on YouTube (at time of writing):
4,872,549 million



Virgin Mobile Australia released this video of
Robert Van Winkle (formerly Vanilla Ice)
apologizing for his first album.
His apology, which is sincere, covers both his sound and his look.
The shock value of this video lies in its uniqueness.
Views on YouTube (at time of writing):
1,516,245 million


VIA
Business Pund