What I found interesting is that surveys had found an incredibly agreeable public.
"While advertisers weren’t too happy about the law
– $8 million in fines were levied against
those who dawdled in taking ads down,and Clear Channel
launched an unsuccessful campaign to raise support
for putting them back up
– the citizens clearly approve.
Surveys found that at least 70% are happy with the change."
VIA Web Urbanist
Outdoor advertising is so ubiquitous in almost every urban setting around the world,
it’s difficult to
walk down a street,
take an escalator or
sit on a bench
without getting slapped in the face with one product or another.
But the city of São Paulo, Brazil is like an advertising ghost town:
all of its billboards stand oddly blank and empty.
[Full Article]
